First in line isn't always the highest bidder
Let’s head back to the fish market from the previous article . You’ve got a crate of fish and four buyers inside the building. There are two very different ways to sell it.
Business
11 articles
You don't need more ads, you need better buyers
Picture yourself with a small fishing boat, selling your whole catch every morning to the same buyer. They pay a fair price and you’ve never had any trouble with them.
Your ad dashboard shows you results, not answers
Remember the made-up app we wrapped up the first article in this series with? It had 20,000 daily active users, generated 100,000 ad requests a day and, after making its way …
Users don't hate ads, they hate bad experiences
Think back to the last time an app made you sigh because of an ad. Chances are it wasn’t the mere presence of advertising-most people take that for granted in a free app-but what …
Which monetization model actually fits your app?
Picture a user opening three different apps in the same afternoon: a casual game to kill time in a waiting room, a weather app to check if it’s about to rain, and a professional …
How apps, websites, and games really make money from ads
You open a free app, check something for a few seconds, and a banner appears at the bottom of the screen. You probably do not stop to think about everything that had to happen for …
A software update is also a business decision
A few weeks ago I shipped a new update for WorkIO . From the outside it looked like any other update: new screens, a widget, fewer bugs, some design polish.
It's not the app. It's the ecosystem.
Alright. We’ve already established that building a product is far more than writing code - there’s marketing, strategy, design, communication. You’ve internalized that. You’re …
In product, there's no such thing as an innocent change
Have you ever made a change that seemed completely harmless… only to discover later that it created confusion where you least expected it? This article isn’t about a technical bug …
Programming ≠ Creating a product. Beyond the algorithm
Have you ever built something convinced that it would be a success… only to realize that in the end, no one uses it? Today, we’re shifting gears a bit to talk about something that …
Protect your business from common scams, real cases and how to stay safe
Protect Your Online Business from the Most Common Scams Digital scams are a growing and constant threat to any online business, but they are especially harmful for small and …
