First in line isn't always the highest bidder
Let’s head back to the fish market from the previous article . You’ve got a crate of fish and four buyers inside the building. There are two very different ways to sell it.
Monetization
6 articles
You don't need more ads, you need better buyers
Picture yourself with a small fishing boat, selling your whole catch every morning to the same buyer. They pay a fair price and you’ve never had any trouble with them.
Your ad dashboard shows you results, not answers
Remember the made-up app we wrapped up the first article in this series with? It had 20,000 daily active users, generated 100,000 ad requests a day and, after making its way …
Users don't hate ads, they hate bad experiences
Think back to the last time an app made you sigh because of an ad. Chances are it wasn’t the mere presence of advertising-most people take that for granted in a free app-but what …
Which monetization model actually fits your app?
Picture a user opening three different apps in the same afternoon: a casual game to kill time in a waiting room, a weather app to check if it’s about to rain, and a professional …
How apps, websites, and games really make money from ads
You open a free app, check something for a few seconds, and a banner appears at the bottom of the screen. You probably do not stop to think about everything that had to happen for …
